Business Development
- Strategic Planning and Alliances
- Account and OEM Planning and Management
- Public Speaking
Sample Business Development Project
- Challenge:
A start-up company offering virtual server technology needed to acquire new customers who would deploy the technology and begin offering services to their own end-user customers.
- Solution:
C2M developed complete portfolio of marketing programs and collateral materials, including customer training, brochures, datasheets, rebates, and marketing consulting services, to enable customers to deploy revenue-generating Web hosting solution. C2M also consulted with individual end-user customers on most effective ways to structure their businesses to capture this opportunity.
- Results:
Marketing activities supported acquisition of 80 new customers within six months at a cost of $60K. Company had no customer marketing programs in place prior to this engagement.